https://www.iamtylerscott.com/contact daily 0.75 2025-08-22 https://www.iamtylerscott.com/about daily 0.75 2025-08-22 https://images.squarespace-cdn.com/content/v1/603d955d038b852d44e99116/1614649780784-BDJAJ0WF5A8CXR7PJ6BM/tyler+scott+%282+of+5%29.jpg I Am Tyler Scott | About I’m a content marketing strategist with a track record of building systems that scale. I create high-impact content strategies, lead full-funnel campaigns, and connect marketing goals to measurable outcomes. My experience spans SaaS, healthcare, finance, and real estate tech—supporting teams from early-stage startups to enterprise environments. https://www.iamtylerscott.com/home daily 1.0 2025-08-22 https://images.squarespace-cdn.com/content/v1/603d955d038b852d44e99116/5b6bf33e-9d1d-4950-a189-3b374685a22d/tyler+scott+%282+of+5%29.jpg https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1618497259178-6XJGK9GR6YAVBQL5L519/20140301_Trade-151_012-2.jpg I Am Tyler Scott | Home https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1607694583486-2PQT0LQ193RL7MCB6DX4/20140228_Trade+151_0046.jpg I Am Tyler Scott | Home https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1607694644871-IC85FNH781UNZSZEGHDR/Aro+Ha_0428.jpg I Am Tyler Scott | Home https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1607694583486-2PQT0LQ193RL7MCB6DX4/20140228_Trade+151_0046.jpg I Am Tyler Scott | Home https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1607694644871-IC85FNH781UNZSZEGHDR/Aro+Ha_0428.jpg I Am Tyler Scott | Home https://www.iamtylerscott.com/404 daily 0.75 2025-08-22 https://www.iamtylerscott.com/shinesty-video-script daily 0.75 2025-08-01 https://www.iamtylerscott.com/shinesty-copy daily 0.75 2025-08-01 https://www.iamtylerscott.com/givelify-copy daily 0.75 2025-08-01 https://www.iamtylerscott.com/givelify-questions daily 0.75 2025-08-01 https://www.iamtylerscott.com/engrain-launch-campaign daily 0.75 2025-08-01 https://images.squarespace-cdn.com/content/v1/603d955d038b852d44e99116/1c4219ae-3f0e-4abe-8696-11e7a122a8a0/engrainlinkedin+post.jpg https://www.iamtylerscott.com/iamtylerscottgmailcom daily 0.75 2025-08-22 https://images.squarespace-cdn.com/content/v1/603d955d038b852d44e99116/c8455c89-1591-4492-ba12-c1292110daec/Engrain+email.png https://images.squarespace-cdn.com/content/v1/603d955d038b852d44e99116/8bdad237-ab2e-460e-9ef8-b7a50952320a/engrainprospect.jpg https://www.iamtylerscott.com/intelepeer-blog-management daily 0.75 2025-08-01 https://images.squarespace-cdn.com/content/v1/603d955d038b852d44e99116/207396d1-b796-4b90-985e-d6397987cb6a/intelepeerblog.jpg https://www.iamtylerscott.com/links daily 0.75 2025-08-01 https://images.squarespace-cdn.com/content/v1/603d955d038b852d44e99116/02214a85-2523-415c-917d-fd1589004e9d/I+am+Tyler+Scott+LinkedIn.png https://www.iamtylerscott.com/surgimate-podcast daily 0.75 2025-08-01 https://images.squarespace-cdn.com/content/v1/603d955d038b852d44e99116/d0b3753c-9b71-4a38-beb1-577aa8b2d3d3/surgisnacks.png https://www.iamtylerscott.com/surgimate-blog-seo daily 0.75 2025-08-01 https://images.squarespace-cdn.com/content/v1/603d955d038b852d44e99116/f879c9cf-0600-439d-958f-99533c813da1/surgimate+blog+seo.png https://www.iamtylerscott.com/mersive-ai-usage daily 0.75 2025-08-01 https://images.squarespace-cdn.com/content/v1/603d955d038b852d44e99116/d390e565-7adb-4c5d-becf-eb73b1ca45c0/mersive+download.png https://www.iamtylerscott.com/work daily 0.75 2025-08-22 https://www.iamtylerscott.com/work/alpenhpp monthly 0.5 2025-08-22 https://images.squarespace-cdn.com/content/v1/603d955d038b852d44e99116/1614743015733-2QM0LHTDJIQJATIWW5CN/10+reasons+to+instal+high+performance+windows.png I Am Tyler Scott | Work - Alpen HPP https://images.squarespace-cdn.com/content/v1/603d955d038b852d44e99116/1614743230703-YBCCVHB46FJ3GIYF7R9S/Energy+Efficiency+Dominates+the+Craft+Beer+Market.png I Am Tyler Scott | Work - Alpen HPP https://images.squarespace-cdn.com/content/v1/603d955d038b852d44e99116/1cb74e67-7af4-4feb-9d92-cbe596225ec0/alpen+hpp+blog.png I Am Tyler Scott | Work - Alpen HPP https://www.iamtylerscott.com/work/ecosystems-group-inc monthly 0.5 2025-08-22 https://images.squarespace-cdn.com/content/v1/603d955d038b852d44e99116/1614890322719-GA1EISDB7VZX438V0CNX/Ecosystems+blog.png I Am Tyler Scott | Work - Ecosystems Group, Inc https://images.squarespace-cdn.com/content/v1/603d955d038b852d44e99116/39e6c232-c8a2-40a9-bc69-d2783e634c4d/ecosystems+home+page.png I Am Tyler Scott | Work - Ecosystems Group, Inc https://images.squarespace-cdn.com/content/v1/603d955d038b852d44e99116/1614890668889-JBB4RHWDQDR6NB4I69WL/Ecosystems+case+studies.png I Am Tyler Scott | Work - Ecosystems Group, Inc https://www.iamtylerscott.com/work/trumanrx monthly 0.5 2025-08-01 https://images.squarespace-cdn.com/content/v1/603d955d038b852d44e99116/1614891750788-CG8GQS83XMIHJO5CEVM4/endocrine+system+3.png I Am Tyler Scott | Work - Truman Rx - Key Wins Wrote long-form blog posts designed to educate while normalizing the conversation around men’s health Interpreted complex medical content and research into approachable, trustworthy copy Helped shape TrumanRx’s early brand voice to balance authority with emotional intelligence Delivered copy that aligned with brand values around honesty, support, and care https://images.squarespace-cdn.com/content/v1/603d955d038b852d44e99116/1614891948272-0AOZ50HB0M4BQQPBE6TX/endocrine+system+2.png I Am Tyler Scott | Work - Truman Rx - How I Worked Studied trusted, technical medical material to get grounded in the science behind testosterone therapy Developed content outlines that supported the reader’s and search experience Focused on tone so content felt human, not clinical Avoided fear-based language and built trust through clarity and encouragement https://images.squarespace-cdn.com/content/v1/603d955d038b852d44e99116/6f3997f4-d154-495e-bd0e-50f78852268e/pills.jpg I Am Tyler Scott | Work - Truman Rx - What I Learned When writing for healthcare brands, especially in sensitive categories, tone matters as much as accuracy. TrumanRx taught me how to lead with empathy while still delivering information that helps people make real decisions. It also reinforced how valuable a strong content foundation is for a new brand. https://www.iamtylerscott.com/work/reebok monthly 0.5 2025-08-01 https://images.squarespace-cdn.com/content/v1/603d955d038b852d44e99116/1614739390596-W1Q9NSIFVNBGLYNLWW0E/Reebok+Classic+Leather+Montana+Cans+collaboration+-+Blue+_+Reebok+US_files.png I Am Tyler Scott | Work - Reebok - Key Wins Adapted tone based on product line: Stylish and concise for Reebok Classic, utility-driven for CrossFit, and comfort-focused for athleisure Met weekly copy volume targets while maintaining accuracy and legal compliance Continued to revise and refine brand sub-copy guides based on feedback, reducing revision cycles Received consistent positive feedback from Reebok rep https://images.squarespace-cdn.com/content/v1/603d955d038b852d44e99116/1614739302391-2NTL6UUE9666EDXL8IQW/Reebok+Club+C+85+MCC+-+Beige+_+Reebok+US+Screenshot.png I Am Tyler Scott | Work - Reebok - How I Worked ️ Focused on sub-brand guidelines, nailing micro-storytelling and benefit-forward copy Followed a two-part format: Concise intro paragraph followed by bulleted features Introduced keyword lists to add SEO benefits https://images.squarespace-cdn.com/content/v1/603d955d038b852d44e99116/81ef4d3f-8ac8-4816-8e4b-15c91512b1d2/reebok+crossfit+sponsor.png I Am Tyler Scott | Work - Reebok - What I Learned Writing a nationally recognized brand takes more than just good instincts. It takes tight word choice, a deep understanding of audience priorities, and flexibility to write within strict creative and legal constraints. This role taught me how to keep copy fast, sharp, and scalable without losing the human voice that makes a product feel personal. https://www.iamtylerscott.com/work/chipotle monthly 0.5 2025-08-22 https://images.squarespace-cdn.com/content/v1/603d955d038b852d44e99116/1614739701340-1RY0VTK3WEJ0L5186DRQ/Chipotle+fundraiser+page+tips+for++promotion.png I Am Tyler Scott | Work - Chipotle Mexican Grill - Key Wins Wrote UX copy for a multi-step signup experience, including form pages, confirmations, and flyer requests Captured Chipotle’s brand tone with little instruction, guidance, or review Balanced a friendly, encouraging tone with step-by-step clarity Helped make a web-based process feel fun and stress-free https://images.squarespace-cdn.com/content/v1/603d955d038b852d44e99116/1614739990678-KLLRYV5VBZQ93LJ533GF/Chipotle+fundraiser+page+intro.jpg I Am Tyler Scott | Work - Chipotle Mexican Grill - How I Worked Started with the user journey, writing microcopy that guided users through setup and submission Used clear headers and supportive language to keep the tone helpful Crafted error messages, button labels, and page descriptions to reduce friction https://images.squarespace-cdn.com/content/v1/603d955d038b852d44e99116/3321ad64-99c4-419b-ac6e-ef52c98bdd45/chipotle+burrito.jpg I Am Tyler Scott | Work - Chipotle Mexican Grill - What I Learned Writing for Chipotle reminded me of the impact tone can have when it’s executed well. Fun and functional don’t have to be mutually exclusive. For B2C brands, voice plays a big role in user trust. When it’s done right, it helps move people through the experience without any buyer’s remorse. https://www.iamtylerscott.com/work/tebo-store-fixtures monthly 0.5 2025-08-22 https://images.squarespace-cdn.com/content/v1/603d955d038b852d44e99116/1614892345158-ADW1RFRU29PQB8OHU34I/tebo+blog.png I Am Tyler Scott | Work - Tebo Store Fixtures https://images.squarespace-cdn.com/content/v1/603d955d038b852d44e99116/1614893468403-LTE8MTPSQJFSIACKT9MR/tebo+menu+2.png I Am Tyler Scott | Work - Tebo Store Fixtures https://images.squarespace-cdn.com/content/v1/603d955d038b852d44e99116/2ed5d10f-b971-4d05-87bd-aff1a1616cee/tebo+gridwall.png I Am Tyler Scott | Work - Tebo Store Fixtures https://www.iamtylerscott.com/work/transamerica monthly 0.5 2025-08-01 https://images.squarespace-cdn.com/content/v1/603d955d038b852d44e99116/1618359234176-NOG2IK1G25QJQT1G586L/1.+ta+difference.png I Am Tyler Scott | Work - Transamerica - Key Wins ‍ Led a months-long collaboration that reduced time-to-launch for email campaigns by 25% Helped designers adopt modular email templates that simplified HTML coding and approvals Worked with copywriters to create right-sized content optimized for engagement A/B tested subject lines and found that agent benefit framing (e.g., prizes, trips, rewards) outperformed other angles https://images.squarespace-cdn.com/content/v1/603d955d038b852d44e99116/1614741824569-1QOVVNBHY25LBL3R6HEP/2+Professional+Management+and+advice.png I Am Tyler Scott | Work - Transamerica - How I Worked Served as the point person connecting project managers, designers, and writers Developed reusable email components to reduce manual design work and improve consistency Aligned content strategy with user behavior and campaign goals, focusing on what agents needed to take action Used performance data to inform copy choices and subject line tone https://images.squarespace-cdn.com/content/v1/603d955d038b852d44e99116/93c0a870-d78f-4499-bc6b-dc8133b4b121/transamerica+building.jpg I Am Tyler Scott | Work - Transamerica - What I Learned Building better content is about creating systems that help teams move faster and stay aligned. At Transamerica, I identified workflows that boosted efficiency and campaign performance. If I were still there, I’d expand on that foundation with more automated journeys and ongoing content that supports agents at every stage of the funnel. https://www.iamtylerscott.com/work/voltage-ad monthly 0.5 2025-08-22 https://images.squarespace-cdn.com/content/v1/603d955d038b852d44e99116/1614888949602-JH0DB44BSZJ25WJKSSYQ/Privacy+policy+update+-+FREE+Unicorn+Opt+in+now%21.png I Am Tyler Scott | Work - VOLTAGE AD - Key Wins Mastered creative copywriting Navigated complex sub-brand guidelines and introduced light SEO practices Adapted voice and messaging across outdoor, fitness, and lifestyle verticals like Smartwool Developed a Facebook ad template system with designers to streamline visual-copy collaboration for Talbots Created a GDPR compliance campaign with a standout subject line that boosted open and opt-in rates (pictured) Proofed over 3,000 product descriptions and ads for clarity, voice, and structure https://images.squarespace-cdn.com/content/v1/603d955d038b852d44e99116/1614888794837-C43NKSP5F7VGPNLIRQOG/voltage+tyler+scott+author+page.png I Am Tyler Scott | Work - VOLTAGE AD - How I Worked Aligned closely with designers and developers to co-create campaign assets, rather than working in silos Developed messaging based on format, audience, and next-step actions Balanced creativity with consistency by creating frameworks that could be reused or scaled https://images.squarespace-cdn.com/content/v1/603d955d038b852d44e99116/1614888508051-RKQP9SKYEEBD9R2MEBEE/ice+cream+trucker.png I Am Tyler Scott | Work - VOLTAGE AD - What I Learned Every piece of content is a conversation with a purpose. At VOLTAGE, I learned to balance audience expectations, build creative assets, and drive action. I also learned how a few well-placed systems can help a creative team move faster, stay in sync, and deliver better work. https://www.iamtylerscott.com/work/intelepeer monthly 0.5 2025-08-22 https://images.squarespace-cdn.com/content/v1/603d955d038b852d44e99116/af18ab74-dfc2-4d9d-84ad-1739c2e5c6ff/Surgimate+logo+%282%29.png I Am Tyler Scott | Work - IntelePeer - Key Wins Tripled content output by building workflows, managing two freelance agencies, and testing generative AI programs Audited and refreshed 300+ blog posts to boost SEO and improve readability Developed a company-wide style guide that aligned voice across teams and vendors Launched and produced a branded podcast within 30 days, opening a new content channel Supported SEO strategy by aligning content planning with high-intent keywords https://images.squarespace-cdn.com/content/v1/603d955d038b852d44e99116/04aacf7b-9d74-472f-bbc9-f66de460069e/intelepeer+serp.jfif I Am Tyler Scott | Work - IntelePeer - How I Worked Owned the calendar, built content briefs, and created a streamlined system for approvals Produced full podcast episodes from structure to post-production to promotion Cleaned up legacy blog content with a strategy-first approach Piloted AI tools to support efficiency without losing human nuance https://images.squarespace-cdn.com/content/v1/603d955d038b852d44e99116/27a0c577-62e7-4dfc-8494-12a9f32933d5/intelepeer+take+it+from+your+peers+podcast.png I Am Tyler Scott | Work - IntelePeer - A Branded Podcast from Scratch The idea wasn’t just to start a podcast. It was to create a repeatable system that gave the brand a voice in the market and made IntelePeer’s SMEs accessible. Within 30 days, I launched IntelePeer’s podcast from concept to publication. The podcast opened up a new way to discuss complex topics, without relying on long-form blog posts. It gave me a fresh source of material to repurpose across channels. If the program had continued under my lead, I had plans in place to: Automate the episode pipeline with templates and checklists Promote more audio clips for social Tie episodes back to content and campaigns The result was a process the team could use long-term. No bottlenecks or guesswork. https://images.squarespace-cdn.com/content/v1/603d955d038b852d44e99116/66ae2dd4-990d-4483-bde9-7abb534f8ff2/intelepeer+blog.png I Am Tyler Scott | Work - IntelePeer - What I Learned A strong process doesn’t limit creativity. It protects it. By adding the necessary structures for a streamlined workflow, we were able to move fast, stay aligned, and create content that worked harder across the funnel. https://www.iamtylerscott.com/work/shinesty monthly 0.5 2025-08-22 https://images.squarespace-cdn.com/content/v1/603d955d038b852d44e99116/9816d885-7b47-49de-81da-4f7bdffceed2/Dogecoin_logo.0.jpg https://images.squarespace-cdn.com/content/v1/603d955d038b852d44e99116/2d6e5f06-5a0d-4a08-8bbf-9fa5a736853e/tyler+dogecoin+meme.jpg https://images.squarespace-cdn.com/content/v1/603d955d038b852d44e99116/b572f743-3a82-4b3e-943a-bcc76ee901f6/shiba.jpg https://www.iamtylerscott.com/work/givelify monthly 0.5 2025-08-22 https://images.squarespace-cdn.com/content/v1/603d955d038b852d44e99116/50dd3dae-b99d-424e-bbb4-692c970c93d4/givelify+ad.jpg https://images.squarespace-cdn.com/content/v1/603d955d038b852d44e99116/75398eef-1de8-43be-a4dc-c31000aefd37/givelify+bravo+series.png https://images.squarespace-cdn.com/content/v1/603d955d038b852d44e99116/e4cb5e27-7b05-473c-8cd4-69d3fd6afa31/givelify+bravo+horses.png https://images.squarespace-cdn.com/content/v1/603d955d038b852d44e99116/8c7c27c2-7ea7-4edf-8edd-7ab2390309f8/givelify+bravo+school.png https://www.iamtylerscott.com/work/engrain monthly 0.5 2025-08-22 https://images.squarespace-cdn.com/content/v1/603d955d038b852d44e99116/1c4219ae-3f0e-4abe-8696-11e7a122a8a0/engrainlinkedin+post.jpg I Am Tyler Scott | Work - Engrain https://images.squarespace-cdn.com/content/v1/603d955d038b852d44e99116/c8455c89-1591-4492-ba12-c1292110daec/Engrain+email.png I Am Tyler Scott | Work - Engrain https://images.squarespace-cdn.com/content/v1/603d955d038b852d44e99116/8bdad237-ab2e-460e-9ef8-b7a50952320a/engrainprospect.jpg I Am Tyler Scott | Work - Engrain https://www.iamtylerscott.com/work/surgimate monthly 0.5 2025-08-22 https://images.squarespace-cdn.com/content/v1/603d955d038b852d44e99116/f74dd366-d4e6-4757-b8d4-cc991b149b0b/surgimate+change.org+petition.png I Am Tyler Scott | Work - Surgimate - Key Wins Managed and marketed to a niche community of medical professionals celebrating Surgical Coordinators Day Grew organic keyword rankings from 86 to 986, including 77 SERP features Increased LinkedIn engagement by 184%, testing and scaling what worked Launched a healthcare podcast to establish thought leadership in a niche market Repurposed podcast clips into video posts, driving social engagement Created the company’s writing style guide and formalized the content approval workflow Improved team engagement as a SCRUM Master and experimented with retro formats https://images.squarespace-cdn.com/content/v1/603d955d038b852d44e99116/45b02772-0aaf-497e-93db-dd0408d7c84e/surgimate+hopco+case+study.png I Am Tyler Scott | Work - Surgimate - How I Worked Treated SEO like a long game, chipping away at on-page updates, content gaps, and SERP opportunities weekly Analyzed LinkedIn content performance, leaned into top-performing video and carousel posts Restructured SCRUM sprint retros to boost participation and morale https://images.squarespace-cdn.com/content/v1/603d955d038b852d44e99116/2e31991c-307a-443d-8068-0e3ad89c2d86/surgisnacks+podcast.jpg I Am Tyler Scott | Work - Surgimate - What I Learned Quick wins matter. Especially in a niche space where awareness is low and stakes are high. Testing early, adapting fast, and documenting the process made all the difference. https://www.iamtylerscott.com/work/denver-skate-museum monthly 0.5 2025-08-22 https://images.squarespace-cdn.com/content/v1/603d955d038b852d44e99116/124730c6-84e3-4224-a7a2-872c872b02c9/dsm+about.png https://images.squarespace-cdn.com/content/v1/603d955d038b852d44e99116/bd8ddad1-1ef7-4035-ace6-4402d23ce581/dsm+patreon+2.png https://images.squarespace-cdn.com/content/v1/603d955d038b852d44e99116/abe85a19-efaa-4221-9ed8-5850e3b01ec3/dsm+fanny+pack.png https://www.iamtylerscott.com/work/mersive monthly 0.5 2025-08-22 https://images.squarespace-cdn.com/content/v1/603d955d038b852d44e99116/c689d5a1-81f0-415d-9b33-44bfcd441b64/mersive+demo+page.png I Am Tyler Scott | Work - Mersive - Key Wins Generated over 700 webinar leads in under nine months Repurposed long-form content into blogs, short-form video, social content, and gated assets to extend value across the funnel Introduced branded AI workflows, reducing production time while maintaining quality Created content briefs, KPI dashboards, and a monthly marketing-sales alignment meeting Increased conversions through exercises like redesigning the Demo Request page based on user behavior insights https://images.squarespace-cdn.com/content/v1/603d955d038b852d44e99116/c98ffb9c-612c-4f66-bd51-92c7ea04ca74/mersive+shorts.png I Am Tyler Scott | Work - Mersive - How I Worked Developed a repeatable repurposing process, turning a single asset into multiple touchpoints Collaborated daily with our marketing coordinator and product marketer, while aligning with sales ops and revenue leaders Used SEO research, trend analysis, and internal subject matter expertise to shape content direction Created original long-form content, including blogs and whitepapers Wrote, tested, and optimized email campaigns for product launches, nurture flows, automations, webinars, and in-person events https://images.squarespace-cdn.com/content/v1/603d955d038b852d44e99116/ab857cdf-9768-49fc-b0f7-aa64690e63d5/chatgpt.png I Am Tyler Scott | Work - Mersive - AI Workflow Highlights Researched and built long-form prompt templates customized for Mersive’s brand, tone, and product details Combined keyword targeting, brand messaging, and structured copy frameworks to create output that required minimal editing Shared tips and refinements with the broader team https://images.squarespace-cdn.com/content/v1/603d955d038b852d44e99116/1fb49ff2-c97e-4340-983c-04af8f395c49/mersive+blog.png I Am Tyler Scott | Work - Mersive - What I Learned Good content can support a brand. Scalable content systems can drive it. At Mersive, I built processes that allowed us to create quickly, maintain clarity, and drive results.