Optimize the Editorial Process

I built a clear workflow across internal stakeholders and two agency partners. That included two quick meetings with SMEs, content briefs for agencies, a streamlined review process, and an editorial calendar. This reduced delays without sacrificing quality.

Audit and Optimize

I led a full audit of the existing blog library, over 300 published posts. I categorized content by performance, aligned it with current SEO priorities, and prioritized pieces to update, retire, or repurpose. This drove more traffic while extending the shelf life of high-value assets.

Integrate AI Tools

To move faster without losing quality, I tested AI writing tools. These helped generate early-stage drafts, improve brainstorms, and reduce the lift on subject matter experts

Results

• Tripled monthly content output across multiple stakeholders

• Improved coordination between brand, SEO, and demand generation

• Created a centralized editorial playbook that could scale with the team

The blog became more than just a publishing channel. It supported organic search, gave sales more shareable assets, and became a bridge between departments that had competing priorities but shared goals.