My AI-Powered Content Workflows for Mersive
I developed and implemented a repeatable AI workflow that allowed me to scale content creation across formats without sacrificing brand standards. I led in researching, testing, and refining long-form prompts that could turn raw input into publish-ready content in a fraction of the time.
My focus was building a system that allowed us to go faster while still writing content that converted, informed, and sounded like Mersive.
What I Built
Long-form prompt templates tailored to each content format
A prompt refinement process that used strong brand examples to improve output
A review system using AI detection tools to ensure publish-ready results
A full workflow that could output blogs, SEO metadata, and multiple social assets from one prompt
Average Time Saved
Blogs: 40% faster
Social media: 50% faster
Whitepapers: 30% faster
Email campaigns: 45% faster
Data analysis summaries: 80% faster
How I Worked
Began with research and internal performance data to identify strong examples to guide prompts
Created highly customized prompts that balanced keyword goals with tone and voice
Edited all AI content manually, ensuring it met our brand guidelines and passed AI content detectors
Read and reviewed every word before publishing, keeping full accountability for quality and alignment
Iterated on prompts to add SEO metadata and multi-format social posts in a single run
Results and Highlights
Built a prompt that could output a full blog, SEO title, meta description, and three LinkedIn post variants from a single input
Used AI to transform video transcripts into natural, optimized blog content with gated forms
Achieved 95% AI-detector compliance after manual editing
Produced high-performing content at scale without offloading to contractors or lowering quality
What I Learned
A is a creative accelerator. When used intentionally, it allowed me to move faster without lowering the bar for brand voice, SEO quality, or clarity. The time I saved on first drafts gave me more time to focus on structure, optimization, and overall campaign performance. With more time and support, I would have expanded the system to include prompts for lead magnets, customer success assets, and targeted sales enablement.