My AI-Powered Content Workflows for Mersive

🤖 I implemented repeatable AI workflows to scale content creation across formats without sacrificing brand standards. I led research, testing, and refining long-form prompts that could turn raw input into editable content in a fraction of the time.

My focus was building a system that allowed my team to go faster while writing content that converted, informed, and sounded like Mersive.

What I Built

  • Long-form prompt templates tailored to each content format

  • A prompt refinement process that used strong brand examples to improve output

  • A full workflow that could output SEO-friendly blogs, metadata, and multiple social assets from one prompt

Average Time Saved 🏃‍♂️

  • Research: 75% faster

  • Content: 40% faster

  • Data analysis summaries: 80% faster

  • Presentations: 50% faster

How I Worked

  • Began with research and internal performance data, identifying strong examples to guide prompts

  • Created highly customized prompts that balanced SEO goals with voice, structure, and storytelling

  • Read and reviewed every word before publishing, ensuring it met our brand guidelines and passed AI content detectors

Results and Highlights

  • Built a prompt that could output a full blog, SEO title, meta description, and three LinkedIn post variants from a single input

  • Used AI to recycle video transcripts into blog content

  • Produced high-performing content at scale without lowering quality

What I Learned ⏩

AI is a creative accelerator. When used intentionally, it allowed me to move faster without losing brand voice, quality, or clarity. The time I saved on first drafts gave me time to focus on SEO optimization and brand voice.

With more time and support, I would have expanded the system to include prompts for lead magnets, customer success assets, and targeted sales enablement.

Back to Mersive.