Making A Difference At Mersive

At Mersive, I led digital content strategy with a focus on scaling performance-driven marketing systems. I created, tested, and executed campaigns that generated leads, positioned a new suite of products for launch, and promoted our key differentiators. With generative AI, I built a scalable content system to move fast without sacrificing quality or voice.

Key Wins 💜

  • Generated over 700 MQLs in under nine months through webinars

  • Repurposed long-form content into blogs, short-form video, social content, and gated assets to extend value across the funnel

  • Introduced branded AI workflows, reducing production time while maintaining quality

  • Created content briefs, KPI dashboards, and a monthly marketing-sales alignment meeting

  • Increased conversions through exercises like redesigning the Demo Request page based on user behavior insights

How I Worked

  • Developed a repeatable repurposing process, turning a single asset into multiple touchpoints

  • Collaborated daily with our marketing coordinator and product marketer, while aligning with sales ops and revenue leaders

  • Used SEO research, trend analysis, and internal subject matter expertise to shape content direction

  • Created original long-form content, including blogs and whitepapers

  • Wrote, tested, and optimized email campaigns for product launches, nurture flows, automations, webinars, and in-person events

AI Workflow Highlights

  • Researched and built long-form prompt templates customized for Mersive’s brand, tone, and product details

  • Combined keyword targeting, brand messaging, and structured copy frameworks to create output that required minimal editing

  • Shared tips and refinements with the broader team

What I Learned

Good content can support a brand. Scalable content systems can drive it. At Mersive, I built processes that allowed us to create quickly, maintain clarity, and drive results.

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