Surgimate: Cutting Through Surgery SaaS
Surgimate’s product was unique. But in a noisy, legacy-software-dominated healthcare space, standing out was a challenge. I built content strategies that clarified our message, grew organic reach, and opened new channels across SEO, social, and podcasting.
Key Wins 📝
Managed and marketed to a niche community of medical professionals celebrating Surgical Coordinators Day
Grew organic keyword rankings from 86 to 986, including 77 SERP features
Increased LinkedIn engagement by 184%, testing and scaling what worked
Launched a healthcare podcast to establish thought leadership in a niche market
Repurposed podcast clips into video posts, driving social engagement
Created the company’s writing style guide and formalized the content approval workflow
Improved team engagement as a SCRUM Master and experimented with retro formats
How I Worked
Treated SEO like a long game, chipping away at on-page updates, content gaps, and SERP opportunities weekly
Analyzed LinkedIn content performance, leaned into top-performing video and carousel posts
Restructured SCRUM sprint retros to boost participation and morale
What I Learned 🎧
Quick wins matter. Especially in a niche space where awareness is low and stakes are high. Testing early, adapting fast, and documenting the process made all the difference.