Surgimate’s SEO and Blog Strategy

When I joined Surgimate, their blog had great ideas but low visibility; little strategy, structure, or performance tracking. Just a handful of keywords and almost zero search presence.

So I built a plan. 📝

Surgimate blog

Audit and Clean-Up 🧹

I ran a full content audit. Some posts were outdated, others overlapped, and a few just needed editing. I trimmed fluff, added structure, sources, and internal links. I republished top-performing content with refreshed intros, optimized headers, and clearer CTAs.

Keyword and SERP Mapping

Using SEO tools and manual research, I mapped target keywords and sorted them by high volume searches and low competition. I prioritized terms based on competitor gaps and alignment with our personas (orthopedic and surgical practices).

Promotion and Distribution

To boost reach, I built a repeatable promotion process and sent new content to our LinkedIn audience, Surgical Coordinators Day group, and email list. I also recycled blogs into carousel posts and video clips to diversify the content mix.

Results 🔝

  • Took the site from 86 keywords to 986 ranked keywords

  • Earned 77 featured snippets in Google

  • Developed content recycling process that helped increase LinkedIn engagement by 184%

The blog became more than a content bucket. It supported our SEO goals, gave Sales fresh talking points, and helped clarify our positioning in a crowded space.

Back to Surgimate.