Podcast Strategy at Surgimate
Launching a podcast wasn’t about chasing trends. It was about standing out. 🙋♂️
In a healthcare tech market filled with complex products and messaging, we needed a content format that made our solution feel more human. The podcast let us tell stories, clarify what made us different, and speak directly to our audience without sounding like a sales pitch.
Define the Format
Our prospects were strapped for time and hungry for knowledge, so we kept it simple. Each episode featured conversations with industry insiders and was designed to unpack real problems with real voices. Short intros, focused edits, and clear titles made each episode digestible.
Launch and Distribute 🆕
We launched on YouTube and the major podcast platforms. I owned editing, production, and post-launch workflows, including uploading, descriptions, and thumbnails. Then I pulled out key moments for repurposing.
Clip it, Test it ✂️
While the full episodes didn’t gain traction on audio platforms, the clips hit hard on LinkedIn. I increased the use of video clips to improve engagement across social.
Results
Produced a full podcast series and launched a new content channel
Created LinkedIn video clips that consistently outperformed static posts
Introduced a repeatable podcast workflow used by the broader team
The podcast may not have gone viral, but it gave us a unique voice and a fresh way to reach our audience.