Shinesty Copy And Organic Ideation
This was a creative assignment with zero budget constraints and one goal: Make a fictional Dogecoin-themed apparel launch feel as loud, strange, and unforgettable as possible. (Dogecoin was a meme at the time of this project.)
I pitched a full product line—suits, shirts, and underwear—and wrote ad and organic social copy.
Ad Copy:
Note: I’d either go with the data you have on hand or test out these selected CTAs for these ads: Shop Now, Order Now, and Get Offer.
Ad 1
Post text: Got a case of the Mondays?
Image: A GIF of Billy Markus, Dogecoin's Co-Founder, confidently throwing off the Dogecoin robe, revealing his Dogecoin suit.
Headline: We got you
Description: Get the Dogecoin suit now.
Ad 2
Post text: Did we take a joke way too far?
Image: Billy saying and gesturing “Way too far”
Headline: Yes, yes, we did
Description: And you can, too!
Ad 3
Post text: We’ll cover your ass any time of day.
Image: A fully suited Billy stripping to his underwear
Headline: From business to bed
Description: Suit up & strip down.
Organic Posts And Other Ideas:
Shiba Inu doing a trick jump with the caption “Going to the moon now, byeee” (in reference to the Doge moon memes).
Billy, with his hands raised, welcomes the crowd with the caption “Settle down Doge.”
Billy says and gestures “Way too far” with the caption “Too far Doge.”
Billy releases the robe belt and throws off the robe, revealing his Shinesty Dogecoin suit with the caption “I’m ready for work!”
Choreographed breakdancing moves with the caption “Let’s get this Dogecoin.”
“LET’S GET THIS” flashes in lights above DOGECOIN with dancers in front (no caption needed).
A fully suited Billy stripping to his underwear with the caption “Party hardy.”
A cheap behind-the-scenes “making of” video of the production.
An instructional video helping people learn “The Doge Dance.”