Goin’ Green With Ecosystems
Ecosystems Group, Inc. was my first marketing role and a true crash course in wearing every possible hat. I was the company’s only marketer, creating brand awareness, generating leads, and supporting sales efforts without a budget, agency support, or marketing infrastructure.
With limited tools, I leaned into email, organic content, and community events to build awareness and an online presence from scratch. 🟢
Key Wins
Created case studies, email campaigns, social content, and blog posts that led to real prospect engagement
Wrote and designed both digital and print marketing materials that helped sales teams secure intro calls
Managed website content and made SEO updates to improve long-term discoverability
Used limited tools to build and track lead communications
Developed and executed organic social strategies that aligned with events and seasonal sales cycles
How I Worked 💚
Developed materials for in-person events that delivered inbound leads
Wrote and managed all content across platforms, working directly with leadership to shape messaging
Created email nurture paths and supporting visuals to drive first contact with prospects
What I Learned
Working under limited constraints taught me how to stretch every idea. I learned how to communicate value, build workflows, and test messaging. If I continued my time at Ecosytems, I’d make a stronger case for investing in content and tools, and build out a more visible brand voice online. Resourcefulness and structure go together.