Launching A New Site With Engrain
I wrote web, social, and email copy for Engrain’s new website design. The goal was to create a cohesive content set, including web, email, and social. It needed to inform current users and prospects while reflecting the brand's voice. I delivered a multi-channel campaign concept, segmentation strategies, and notes on rollout timing and UX. I went above and beyond, adding visual mockups.
Key Wins 🥇
Developed a homepage concept structured around benefit-first messaging for SightMap and other Engrain products
Created segmented emails for current customers and new prospects, each focused on product relevance and clarity
Wrote a LinkedIn post to match the tone of the new brand site and drive launch traffic
Noted campaign details and choices for leadership
Recommended rollout sequencing, CTA testing, and segmentation tactics for greater engagement
How I Worked
Reverse-engineered the brand tone based on existing marketing language and product documentation
Prioritized simplicity and scanability to reflect Engrain’s UX focus
Personalized copy for current users and led with benefits for new leads
What I Learned 🤯
A great marketing experience starts with consistency. From homepage headlines to email CTAs, I wanted every aspect of this project to feel cohesive yet personalized for different audiences.
