Givelify: Bravo! Stories of Good 🎁
Givelify wanted to recycle their Bravo! Stories of Good video series, a campaign that highlights inspiring stories from real people using their platform to make a difference. I was asked to create supporting content that felt on-brand, emotionally resonant, and flexible enough to work across blog, email, and ad placements.
This was a fast-turn assignment with tight constraints and a fixed brand guide. The goal was to show how the campaign could come to life in content and distribution channels.
What I Delivered
Introduced the blog series and spotlighted a single story as a teaser for more
Crafted short, scroll-stopping language tailored for social media
Designed subject lines, headers, and copy to drive engagement
Embedded the text into visual previews, mocking up how each asset would look in the wild
How I Worked 📜
Wrote to brand standards under a tight three-day deadline
Used writing tools to optimize readability
Provided content previews across formats to ensure visual alignment
Focused on clarity, empathy, and brand-aligned storytelling
What I’d Do Next
Expand the campaign into a content series featuring short interviews and donor spotlights
Create an infographic to share data and success stories visually
Test copy variants for email subject lines and social headlines to drive higher CTRs
What I Learned ✨
This project reflects how I work under pressure: Focused, creative, and one step ahead. I didn’t just turn in content. I delivered fully visualized assets that told the story across formats, ready for real-world use.