Alpen’s Winning Windows
Alpen High Performance Products (HPP) designs and sells high-efficiency windows for both commercial and residential use. Their products are used in the Empire State Building. 🏢
I worked with Alpen as a freelance writer to help grow their digital presence and improve SEO. My role focused on creating blog content that positioned Alpen as a thought leader in sustainable building materials.
Key Wins 🪟
Wrote blogs that supported SEO and improved discoverability for key product categories
Covered topics related to green building, window technology, and residential energy savings
Adapted voice and tone for an audience that included both commercial builders and eco-conscious homeowners
Delivered content consistently with minimal oversight
How I Worked
Worked directly with a marketing lead who gave me creative freedom to develop relevant topics
Researched industry trends and sustainability best practices to shape blog direction
Created content that supported both educational goals and search engine performance
What I Learned
Even niche industries benefit from simple, well-executed SEO content. If I had continued working with Alpen long term, I would have developed a focused SEO strategy to help the brand rank in key green building categories and drive more targeted traffic.
