Roll Up To the Denver Skate Museum
This project started after a skate trip to Mexico with the founder of the Denver Skate Museum. What began as a quick conversation about building a simple site turned into a full creative project. My friend asked for help building a web presence and donation funnel. I delivered a full site, an integrated merch store, and a plan to help the org grow its reach online.
The result was a branded, community-friendly website that felt like the skate scene itself: Casual, creative, and built to move.
Key Wins
Built and launched a full website to extend the brand beyond Instagram
Created a clean donation flow using Patreon to support ongoing fundraising
Designed and integrated a merch store using Printful for hands-off fulfillment
Developed an event and content structure to support future skate meetups and fundraisers
Balanced skater language with intuitive UX to make the site fun and usable
Put together a scalable annual marketing plan with low-lift, high-impact community tactics
How I Worked
Created everything from scratch, using only the name and vision as a starting point
Wrote all copy and built the content structure with skater tone and nonprofit clarity in mind
Designed merch and set up print-on-demand systems for a founder with no dev or ops background
Kept tools simple and the CMS easy to update so the founder could manage the site independently
Prioritized flow between store, events, and donation pages to support multiple conversion paths
What I Learned
You can build something meaningful for a community in a weekend. This project showed me how to combine strategy and creativity into something tangible that helps real people. I’d love more opportunities like this—ones that mix grassroots energy with practical tools to help small orgs grow.