VOLTAGE AD Is Electric ⚡
At VOLTAGE, I was trusted to write for nationally recognized brands with distinct voices and fast-moving deadlines. My work covered email, social, ad copy, product descriptions, blogs, and UX writing. Often, I had full autonomy over tone and execution.
Key Wins
Mastered creative copywriting
Navigated complex sub-brand guidelines and introduced light SEO practices
Adapted voice and messaging across outdoor, fitness, and lifestyle verticals like Smartwool
Developed a Facebook ad template system with designers to streamline visual-copy collaboration for Talbots
Created a GDPR compliance campaign with a standout subject line that boosted open and opt-in rates (pictured)
Proofed over 3,000 product descriptions and ads for clarity, voice, and structure
How I Worked 🔋
Aligned closely with designers and developers to co-create campaign assets, rather than working in silos
Developed messaging based on format, audience, and next-step actions
Balanced creativity with consistency by creating frameworks that could be reused or scaled
What I Learned
Every piece of content is a conversation with a purpose. At VOLTAGE, I learned to balance audience expectations, build creative assets, and drive action. I also learned how a few well-placed systems can help a creative team move faster, stay in sync, and deliver better work.